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Quite the World, Isn't It?

On Dan Brown, and megabooks

Today's Los Angeles Times carried a piece I wrote on Dan Brown and the impact of his The Da Vinci Code tied to the release tomorrow of his new novel The Lost Symbol.

The story doesn't get into all the conspiracy stuff and fanciful embrace of occasionally indicted history, but looks more at the state of publishing, and what The Da Vinci Code did.

It really was a remarkable mass-market cultural phenomenon. There are some 81 million copies of the book in circulation worldwide. That's not Harry Potter numbers, but it's still one hell of a hit.

Prime evidence that Brown has touched the central nerve of Middle America: Last week NBC's "TODAY Show" did a "Where's Matt Lauer" knock off, sending the co-host to different sites from the book and setting them up as clues. That was followed by a Q&A and excerpt Sunday in Parade magazine, the newspaper insert. It was the fist tome the magazine had excerpted a novel in its 68-year history.

Obviously, I need to find a way to include the Knights Templar and the Masons in my books ...
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