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Quite the World, Isn't It?

U2, Barcelona and some shrewd web marketing

A Facebook friend posted this U2 video embedded below, built around the start of their world tour earlier this week in Barcelona. It's an interesting ten minutes, watching the gig come together and getting a sense of the sheer size of the Nou Camp arena, where FC Barcelona plays soccer. The stadium holds 98,000 people, which makes it a little smaller than the football stadium at the University of Michigan, where I used to do occasional stories on the UM-MSU and UM-Notre Dame rivalries. But it's still pretty damn big. For the concert, some 90,000 seats were available. And it took less than an hour to sell out.

What strikes me about this video, though, is the shrewd way U2 uses it for marketing. The video generates some excitement, gives fans a taste of the stage design, offers some close-up, high-resolution video -- but only snippets of songs, presumably to thwart piracy.

So far, only 7,000 views on YouTube, but expect that to grow quickly.

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