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Quite the World, Isn't It?

The future of journalism, version X.X

So on one of the legs of my trip home from New York City yesterday, I wound up sitting next to a senior journalism student at Northeastern, in Boston. She was taking a gallows-humor approach to landing in this job market (she will graduate in December) and I was taking a gallows-humor approach to trying to stay alive in the business.

There has been so much windy commentary about the future of journalism that there's little I can add, other than to note that I think we're beginning to see the first bits of clarity, and it comes in the form of dedicated online news outlets, often foundation-funded. There are inherent problems with that model, from the potential of the ubers to twist coverage to the questionable sustainability of running such an enterprise off grants.

But frankly, it's little different from corporate-owned media and the sometimes unsubtle influences over coverage areas (witness all the fashion and style coverage targeting upscale readers). And Lord knows there's nothing stable about the current business model-in-ashes.

So take a look at sites like Kaiser Health News, the politics-focused Politico (a for-profit site) and the invetigative Pro Publica. What do they have in common? They focus on specific subjects, like newspaper sections, or beats, spun off into their own little worlds.

If I was a betting man -- well, I am, but damned if I ever win anything -- I'd put money on these kinds of models as paving the way to the future. As our news-consuming habits continue to fragment, we tend to go to sites that tell us about things we want to know about -- either by subject or by geography, like Voice of San Diego, leaving the general-interest tradition of newspapers behind.

I think readers wind up with a shallower engagement with the world that way, but trying to stop it is like trying to stop the tide. Much more sensible to figure out how to make it more flexible with targeted cross-linking, etc. But I rue a news-consumption approach that leads Americans to focus more inwardly at a time when we need to be more engaged with the world around us.

Now excuse me while I step down from the soap box ...
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